How Eating Disorder Clinic Became Booked Solid With SEO
How we helped an eating disorder treatment center win 10 new leads/week from 0.
The Challenge:
When we first connected with Jenny, she had already been a therapist for over 15 years.
She built her practice through referrals and networking, but she was feeling drained from family work and working with kids. She wanted to focus on what she truly loved – helping clients recover from eating disorders with her extensive experience working as an in-patient eating disorder specialist at Eating Recovery Center, Children’s Hospital Colorado, and Rosewood Ranch.
Despite her experience and passion, Jenny wasn’t showing up on Google for eating disorder therapy in Denver at all. During our consultation, we learned she was already working with another SEO company – but they were mostly handling her Google Business Profile and citations, not her website or core identity.
Her site hadn’t been redesigned in nearly 8 years, and it didn’t reflect her current passion, message, or expertise. That was a big missed opportunity that we wanted to resolve by working together..
Client: Jenny Wegner, LPC
Website: jennywegnertherapy.com
Focus: Eating Disorder Therapy in Denver
Our Assessment
We decided to start fresh with a complete redesign centered around her ideal clients – those struggling with eating disorders.
In our analysis, we found strong search potential for “Eating disorder therapist Denver” with 90/searches a month, so we made that the primary focus for her SEO campaign.
The Plan: How We Helped
Website Redesign & Branding
We created a new brand kit that reflected Jenny’s warmth, optimism, and belief in eating disorder recovery. Every page was reviewed and refined with her input, laying the foundation for lasting SEO success.
See her site here: Jennywegnertherapy.com
Google Business Profile Optimization
We noticed her profile categories didn’t match what top eating disorder clinics were using. We updated them, rewrote her description with relevant keywords, and added content about binge-eating, anorexia, and purging. Weekly GBP posts helped engage visitors and improve visibility.
On-Page SEO
We built dedicated service pages for binge-eating, anorexia, and other specific concerns, each written to connect emotionally while targeting high-value keywords. We ran the content through our on-page SEO tool which ensures it’s optimized for search.
Content Strategy
We published two new blog posts each month covering real client questions and trending topics around eating disorder recovery—content that both Google and her audience value.
Results
After 9 months of SEO, Jenny’s site reached page 1 for “Eating Disorder Therapist Denver.”
Her visibility expanded across a 10-mile radius, and she started getting 2–3 calls or form submissions every week from clients specifically seeking eating disorder therapy. Potential clients who reach out to Jenny compliment her site and recognize her deep expertise in eating disorders.
Jenny also has a very high close rate due to her warm and compassionate approach to therapy alongside her 15+ years experience treating eating disorders.
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